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Marketing Foundations

The two-day Sitecore 9.x Marketers course will teach participants to competently manage marketing activities in the Sitecore environment.

Description

The two-day Sitecore 9.x Marketers course will teach participants to competently manage marketing activities in the Sitecore environment.  The course is very hands-on with exercises to reinforce the learning from discussion and slides.

 

Starting with a prepopulated site attendees will build the marketing aspect of the site from scratch starting with goals then applying personalisation using analytics and testing to what is most effective for their customers.

Topics

  • The Engagement Value Points Scale and Goals
  • Managing Personalisation
  • Online and Offline Campaigns
  • Using Analytics to Understand your Customer
  • Using Forms on your site
  • Using eMail Experience Manager and List Manager
  • Create Marketing Automations
  • Increase Engagement with Testing

Prerequisites

  • Attendees should have attended the Aceik Creating and Managing Content in Sitecore course or have equivalent real-world experience.

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